When an actress takes off her clothes on screen but a nursing mother is asked to leave, what message do we send about the roles of women?
The NIP campaign was hugely important to BraTopia as it celebrated women and motherhood. NIP stands for Nursing in Public, and aims to show the beauty of breastfeeding and how natural it is. It is a mother’s decision to make, and she should not be ashamed to do so whenever and wherever her child needs to be fed.
The most precious jewels you will ever have around your neck are the arms of your children…
The NIP campaign was all about normalizing breastfeeding as our society has often deemed it something taboo, or something that should be done out of the public eye. Customers are often surprised to see how many styles of nursing bras we have: lacey, smooth, moulded and soft cup. We carry multiple brands such as, Anita, Chantelle, Cake, Elomi, Heidi Klum (non-underwired) and Freya.